I wrote about first donation-base film A girl story few days ago. I like this interactive films. And do you know why?
Because this forces people to action.
I have one example for you. Interactive YouTube campaign Choose a Different Ending is against knife violence. This is anti-knife campaign from the Metropolitan Police where we aim to show you how real people can turn away from violent crime. This project was very succesful and won Grand Prix for Good in Cannes.
Thanks to reduce the number of knives on the streets. The Metropolitan Police Service in London decided to reduce domestic violence.
Overall the campaign seeks to demonstrate that bystanders can stop domestic violence by dramatising the immediate effect of a 999 call, or if they choose not to take action, remind them of the potentially devastating consequences. Nearly one in five murders in London are accounted for by domestic violence.
What do you think? It is part of the development world? You have seen or you was be witness of domestic violence?
I think the main reason outsiders don’t get involved is the fear of something happening to them instead. Also - group mentality plays a big role. If you see a couple fighting on the street and it looks like it could get violent, you don’t want to be the first person to jump in so instead of people helping, people walk by and pretend nothing is happening. I think there’s some psychological term for it, but can’t remember what it is.
But what if your friend is in dangerous?
Sorry! I mean: But what if your friend is in danger?