This video tells about how the Stellar Organics Fair Trade wine farm in South-Africa has taken to sponsor their community's love of football. The workers themselves say that it's a great way to keep young people out of trouble when they'd rather play football or watch a game than, for example, sit around in pubs and bars.
In South-Africa football is usually played in lumpy fields for a lack of infrastructure, but now the inhabitants of the Fair Traid community have a real pitch to play on. It's clear that to South-Africans football is more than just a game.
AND - Fair Trade wine is delish!
Exactly
It’s a win-win situation.
More of this! Great concept that works anywhere.
Great…great…thanks for that.
I hope and expect to see such initiatives spreading out =)