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Liisa Leeve
Journalism Student (Helsinki, Finland)

I'm a journalism student from Helsinki Finland. My special interest in this competition is to discuss issues related to the empowerment of women.


Fair Trade and football - a perfect match

Published 17th June 2010 - 4 comments - 1987 views -

This video tells about how the Stellar Organics Fair Trade wine farm in South-Africa has taken to sponsor their community's love of football. The workers themselves say that it's a great way to keep young people out of trouble when they'd rather play football or watch a game than, for example, sit around in pubs and bars.

In South-Africa football is usually played in lumpy fields for a lack of infrastructure, but now the inhabitants of the Fair Traid community have a real pitch to play on. It's clear that to South-Africans football is more than just a game.

Category: Trade | Tags:


  • Clare Herbert on 17th June 2010:

    AND - Fair Trade wine is delish!

  • Liisa Leeve on 17th June 2010:

    Exactly smile It’s a win-win situation.

  • Radka Lankašová on 17th June 2010:

    More of this! Great concept that works anywhere.

  • Luan Galani on 17th June 2010:

    Great…great…thanks for that.
    I hope and expect to see such initiatives spreading out =)

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