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About the Author

Bill Hinchberger
Journalist, consultant and media entrepreneur (Paris, France)

Bill Hinchberger is a freelance writer and the principal of Hinchberger Consulting, with offices in France and Brazil. He is also the founding editor of, an award-winning online travel guide to South America’s largest country, and the host of BrazilMax Radio, an online radio program. Previously he worked as a foreign correspondent for The Financial Times and Business Week, as a contributing editor for Institutional Investor, and as director of communications and external relations for the World Water Council. He served four years as president of the São Paulo Foreign Correspondents Association and has contributed to a broad range of publications, including ARTnews, Metropolis, National Wildlife, Science, The Lancet and The Nation. Hinchberger Consulting offers services to meet the communications and editorial needs of international organizations, NGOs and companies. These include conference reporting, production of case studies of success, media strategy development and training. In 2009 assignments took Hinchberger beyond Brazil and France to Argentina, Belgium, India, Sweden, Switzerland and Turkey. He holds a B.A. in Political Science and an M.A. in Latin American Studies, both from the University of California, Berkeley. He is a participant in National Geographic's Destination Stewardship Survey and a member of the editorial board of Mercado Ético (Ethical Markets), a multimedia project about sustainable development in Brazil.


Filling in the Development Blanks: Dianna Rienstra

Published 03rd April 2010 - 4 comments - 5445 views -

Dianna Rienstra is a Brussels-based public affairs and communications consultant with more than 30 years experience in writing, editing, conference moderating and reporting, training and coaching, branding and strategic messaging. A former radio, TV and newspaper reporter and public sector communications director, she now focuses on development, trade, European public affairs, corporate social responsibility, socio-economic issues, the environment and global health. Clients include a mix of high profile public sector organizations and private sector firms, primarily involved in European affairs, as well as international organizations such as the United Nations, the World Economic Forum, the Global Humanitarian Forum, and the Dubai International Financial Centre. Increasingly, she has been focusing on development and trade.

The bold text below shows how Dianna filled in the development blanks. We invite readers to fill in the blanks themselves by using the comment function below. While you are at it, why not respond to Dianna's suggestion below as well? Here goes:

In an era of limits, the new definition of development is: It is time to focus on a development partnership between rich and poor nations that is respectful and meets the needs identified by beneficiaries themselves.

If I were casting a sequel of Nightmare on Development Street, my choice to play Freddie Krueger would be the Tea Baggers in the US egged on by John McCain and Sarah Palin.

As part of the development agenda, water is critical and cuts across the promises and needs outlined in the MDGs.

As part of the development agenda, tourism is essential, but it must be sustainable, employ local people and, whenever possible, source locally.

Continued or increased dependence on the automobile will lead to unsustainable cities, increasingly intolerable air quality and the break-up of city centers.

The population explosion will lead to potential conflict and war.

The most likely millennium development goal to be achieved is education of young girls.

The most difficult millennium development goal to achieve is eradicating poverty.

The most glaring thing missing from the development agenda is real partnership between developed and developing countries. And more money of course.

My favorite development success story is the GAVI Alliance (the Global Alliance for Vaccines and Immunization) and the thousands of small projects, particularly agricultural initiatives that have made a difference in the lives of small farmers.

The sentence I would like to see others complete is: The difference I am making in the world is _____________.

My Favorite Development Media

Non-fiction book –  Blessed Unrest: How the Largest Social Movement in History Is Restoring Grace, Justice, and Beauty to the World by Paul Hawken


* Press officers: If you would like to have someone from your organization or company Fill in the Development Blanks, please leave a comment in the space below or contact Bill Hinchberger directly.



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  • Helena Goldon on 14th July 2010:

    Hi Bill,

    I imagine you send the questions by e-mails, right?
    Reading the answers of the political leaders, focusing especially on the most likely to achieve millennium development goal, I wonder if in your questions you mean the MDG’s or just development goals.
    If it’s MDG’s, I the answers you get are really interesting.
    I sometimes wonder if the leaders themselves could enumerate them.

  • Bill Hinchberger on 15th July 2010:

    Hi, Helena. The process is handled by email, yes, though there would be no reason that it could not be done by phone or in person.

    I purposely left the question open-ended. This is not a “gotcha” quiz to see if people know their MDGs. I think that most well-informed people, who also tend to be busy people, have a good general sense about the MDGs, though they might not be able to pass a test on them. And in my opinion that’s about how it should be. If you need to, you can always look them up, right?

    Thanks for your comment.

  • Helena Goldon on 15th July 2010:

    Hi Bill,
    Oh, I certainly agree with you that the interviews are not there to be some, as you said, “gotcha quizzes”.
    I just personally found it pretty peculiar and amusing that not many of your interviewees named the MDG’s.

    Well done on the interviews anyway - quiet a clear concept!

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