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About the Author

Bill Hinchberger
Journalist, consultant and media entrepreneur (Paris, France)

Bill Hinchberger is a freelance writer and the principal of Hinchberger Consulting, with offices in France and Brazil. He is also the founding editor of, an award-winning online travel guide to South America’s largest country, and the host of BrazilMax Radio, an online radio program. Previously he worked as a foreign correspondent for The Financial Times and Business Week, as a contributing editor for Institutional Investor, and as director of communications and external relations for the World Water Council. He served four years as president of the São Paulo Foreign Correspondents Association and has contributed to a broad range of publications, including ARTnews, Metropolis, National Wildlife, Science, The Lancet and The Nation. Hinchberger Consulting offers services to meet the communications and editorial needs of international organizations, NGOs and companies. These include conference reporting, production of case studies of success, media strategy development and training. In 2009 assignments took Hinchberger beyond Brazil and France to Argentina, Belgium, India, Sweden, Switzerland and Turkey. He holds a B.A. in Political Science and an M.A. in Latin American Studies, both from the University of California, Berkeley. He is a participant in National Geographic's Destination Stewardship Survey and a member of the editorial board of Mercado Ético (Ethical Markets), a multimedia project about sustainable development in Brazil.


Filling in the Development Blanks: Hazel Henderson

Published 13th April 2010 - 6 comments - 6101 views -

Joining us today to fill in the development blanks is author and futurist Hazel Henderson. Hazel is the president of Ethical Markets Media. She told us that she describes her goals and those of Ethical Markets Media as “reforming markets and growing the green economy globally.” For more information, visit her website.

The bold text below shows how Hazel filled in the development blanks. We invite readers to fill in the blanks themselves by using the comment function below. While you are at it, why not respond to Hazel's suggestion below as well? Here goes:

In an era of limits, the new definition of development is equity, sufficiency, well-being and quality of life.

If I were casting a sequel of Nightmare on Development Street, my choice to play Freddie Krueger would be Larry Summers.

As part of the development agenda, water is key to survival.

As part of the development agenda, ecotourism is the model and should favor those who have never traveled.

Continued or increased dependence on the automobile will lead to more environmental pollution, congestion and inequality, and starve public transit.

The population explosion will lead to women demanding equal power and access to resources. This could help reach the three billion "avoided births" that correspond with the average number of children women prefer (see Ashok Khosla's lecture on the Ethical Markets TV website).

The most likely millennium development goal to be achieved is the empowering of women.

All of the millennium development goals will depend on reforming and downsizing unproductive finance by, for example, financial transactions taxes, etc.

The most glaring thing missing from the development agenda is gender parity: 50-50 decision-making at all levels from the family to the United Nations.

My favorite development success story is Kerala, India.

The sentence I would like to see others complete is: I have changed my personal lifestyle to reduce my ecological footprint by___________________________.

My Favorite Development Media

Ethical Markets Media USA

Mercado Ético Brasil


* Press officers: If you would like to have someone from your organization or company Fill in the Development Blanks, please leave a comment in the space below or contact Bill Hinchberger directly.





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  • Aija Vanaga on 13th April 2010:

    I like this format.

  • Bill Hinchberger on 13th April 2010:

    Thanks, Anja. How are things in Austria?

    I think the format jives pretty well with the way many people read blogs. There is no single answer, of course, and we are all sort of groping for something that will click in the new media, but I am a firm believer in trying to identify and understand the audience. Often people, including many well-meaning folks in the development world, practice what I call “supply side communications” – spewing out all sorts of important information that nobody ever looks at. Often groups, especially NGOs, are only interested in telling their stories according to the internal politics of their organizations; since they are not thinking about their audience, they end up without one. They spend all sorts of money to shout into a desert where nobody will hear them.

    If there is no audience, there is no communication.

  • Bill Hinchberger on 13th August 2010:

    This interview is now featured on Hazel Henderson’s website:

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