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About the Author

Bill Hinchberger
Journalist, consultant and media entrepreneur (Paris, France)

Bill Hinchberger is a freelance writer and the principal of Hinchberger Consulting, with offices in France and Brazil. He is also the founding editor of BrazilMax.com, an award-winning online travel guide to South America’s largest country, and the host of BrazilMax Radio, an online radio program. Previously he worked as a foreign correspondent for The Financial Times and Business Week, as a contributing editor for Institutional Investor, and as director of communications and external relations for the World Water Council. He served four years as president of the São Paulo Foreign Correspondents Association and has contributed to a broad range of publications, including ARTnews, Metropolis, National Wildlife, Science, The Lancet and The Nation. Hinchberger Consulting offers services to meet the communications and editorial needs of international organizations, NGOs and companies. These include conference reporting, production of case studies of success, media strategy development and training. In 2009 assignments took Hinchberger beyond Brazil and France to Argentina, Belgium, India, Sweden, Switzerland and Turkey. He holds a B.A. in Political Science and an M.A. in Latin American Studies, both from the University of California, Berkeley. He is a participant in National Geographic's Destination Stewardship Survey and a member of the editorial board of Mercado Ético (Ethical Markets), a multimedia project about sustainable development in Brazil.

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Filling in the Development Blanks: René Schärer

Published 15th August 2010 - 0 comments - 2135 views -

René Schärer is a retired airline executive who became a social entrepreneur at the age of 52. Since then he has been working for a better world. Documentary filmmaker Micha X. Peled named René and his project in the state of Ceará in northeastern Brazil as his favorite development success story.

The bold text below shows how René filled in the development blanks. We invite readers to fill in the blanks themselves by using the comment function below. While you are at it, why not respond to René's suggestion below as well? Here goes:

In an era of limits, the new definition of development is the idea that we cannot develop what is not ours; natural resources have a cost which money can not buy, and we have to maintain the resources for future generations.

As part of the development agenda, water is a public property and can not be privatized.

As part of the development agenda, tourism is not sustainable.

Continued or increased dependence on the automobile will lead to a traffic, trash and pollution problem.

The population explosion will lead to conflict, war and destruction of the planet.

The most likely millennium development goal to be achieved is none of them.

The most difficult millennium development goal to achieve is all of them.

The most glaring thing missing from the development agenda is a new world order where the most important value is not money but rather social and economic justice.

My favorite development success story is the village of Prainha do Canto Verde, which is changing development; in 2009 it was declared an “extractive reserve,” a special designation under Brazilian law.

The sentence I would like to see others complete is: The world can be great place for all humans to live if _________.

 


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