Because I am a filmmaker a like transform my vision to video. One day I was asked me to do advertising for charity. I agreed and immediately plunged into work. But this project is different from the others.

Why is "Pause to Support a Cause" different?

Raising money for charity is tough right now due to the world’s strained economy. But an innovative fundraising program from the Chief Marketing Officer (CMO) Council and its partners, the U.S. Chamber of Commerce and the Custom Publishing Council, will help nonprofits attract donations in a very creative way, starting in 2010.
Dubbed Pause to Support a Cause, the campaign invites nonprofits to encourage their supporters and contributors to sign up at www.surveyforgood.org and take part in market research activities as a way to raise money for their favorite charities and causes of choice.
With nearly $20 billion spent annually on market research by major corporations, as much as $2 billion could be donated to non-profits if the world actively participates in the Pause to Support a Cause initiative.

My Mission for advertising

Create video ads to be used as public service announcements by Pause to Support a Cause and the CMO Council to promote interest and involvement in http://www.surveyforgood.org
People who take the surveys at www.surveyforgood.org are making a contribution to their favorite nonprofit without spending money or a lot of time. Nonprofits recieve a regular source of donations, and market researchers receive valuable information from people around the world.
The target audience for my ad is consumers around the world, and my ads should make these global consumers want to participate in the Pause to Support a Cause initiative and make the world a better place.

My final video

People are not dolls from Jan Marcinek on Vimeo.