Waris Dirie is a Somali model, author, actress and human rights activist known for her work against female genital mutilation — as well as for better education and healthcare in Somalia. You can see or read her story in Desert Flower and here is nice article "Maybe a movie can’t change a life but it can do a lot" from Muusa Kostilainen.

“For over 12 years, Waris Dirie has fought against female genital mutilation (FGM) worldwide. At least 150 million women and girls are affected by this cruel practice, which continues to be performed in Africa, but also in Asia, Europe, America and Australia. The Waris Dirie Foundation seeks to end this crime by raising public awareness, creating networks, organizing events and educational programmes. The foundation also supports victims of FGM.”

From the Waris Dirie Foundation web site

This video look like a skincare ad...

But not, this video deals with a very different standard of female beauty.

Female Genital Mutilation happens primarily in Africa, but also Asia and among immigrants in Europe (500 000 in Europe, 150 millions worldwide). It’s a major human rights issue that has the world’s attention.

Some people say that FGM is considered a cultural tradition, which is often used as an argument for its continuation. But Waris Dirie said: "Female genital multilation has nothing to do with culture, tradition or religion. It is torture and crime. Help us to put an end to this crime."

Yes, this is a crime. Grievous bodily harm. And it should be punishable. But how to prove it? Is this a message about how regional human rights abuses affect everyone in the world, or is it just taken out of ethnic context for shock value?