
Basically what you need to do, is to record your daily life tomorrow and upload it to YouTube. Sounds like a piece of cake. It is! However if you do it tomorrow, YouTube together with Ridley Scott and Kevin Macdonald will choose some of the contributions to include them in their newest project - film called 'Life in a Day'. This way, providing your entry will be nominated and featured, you are automatically the co-director of the movie and might be invited to meet the other directors in person.
It all sounds like a completely unrelated topic to what we do here, on TH!NK3. And if we look at the specific topic of this publicly collaborative project, perfectly targeted to the right, enormous audience with good incentive and hardly any effort you will realize what I am aiming at: it's a great case study for any organisation or person to use, learn from and follow. Imagine the same campaign around any of the topics we are tackling on TH!NK3! Would that not be a great idea to raise awareness of the entire planet?


I was intrigued by it and wanted to shoot brushing my teeth in the morning but was too lazy
I hope the director chooses participants from all over the world so as to give the broadest view…
I hope so too. We forgot about it, but during the day - while painting the children’s house in our garden bright yellow it occurred to us as a nice scene, so it will go up! BTW - I should have been more specific - the upload can be done for few more days;)