WWF's work across the globe is well known, so I am happy to discover that the organization stepped in to support protection and change in perception of Polish brown bears. They host a separate website allowing views to gain access to valuable information about bears' habits, environment and dangers this species is facing. You can download wallpapers, banners and share the website through several social media tools. You can watch this video:

And of course you can donate through the site.

I love the look, simplicity and professional content on the site which simply makes you look at those bears and think 'ahhh! teddy!:)' I guess that is exactly how our perception of this animal should change, so we can start feeling for them. They are in the end a crucial element of our national heritage, part of history and rare treasure of Tatra mountains. And with all the sharing options of the WWF local site it is so easy to spread the word about the entire campaign! Magic!:)