I am a filmmaker and I like make videos to competitions. Young Lions is a big competition in advertising world. So, I tried it. This years YouTube Young Lions contest is for Wateraid.org. Last friday the competition brief was released. Potential Young Lions got two days, 15 - 16 May, to make an ad. And now, you can vote here.

About WaterAid
We are a leading international charity focused on water, sanitation and hygiene education for the world's poorest people. These are basic human rights and form the first, essential step out of poverty. We work across Africa, Asia and the Pacific region and are recognised globally as a respected, effective and inspirational charity.

Why water and sanitation?
- Currently one in eight of the world's population does not have access to safe, clean drinking water.
- Almost half the world's population (2.6 billion people) lack any form of sanitation, even a simple latrine or toilet.
- This silent crisis kills 4,000 children every single day - more than HIV/Aids, malaria and TB combined, and is largely preventable.
- Water and sanitation are the essential foundations to help people out of poverty – without these basic services they will continue to be trapped in a cycle of poor health, limited education and little opportunity to work themself out of it.
- In 2000, global leaders met at the UN Millennium Summit in New York to sign up for the biggest global agreement in history on how to fight world poverty. 189 nations signed up to eight specific goals with a fifteen year plan; these are known as the Millennium Development Goals.
- This year is a landmark year as heads of state will meet at the UN in September to assess progress so far, and highlight/recommend what needs to be done in the next five years to achieve the MDGs.
- At current rates of progress the targets for water in Sub-Saharan Africa won’t be reached until 2032, almost twenty years late. Progress on sanitation is much worse: at current rates, the modest target of 75% of people with basic sanitary facilities will not be reached until a staggering 2206.
This is a video brief:
And finally... This is my final video to competition.
Yes, I like movie Psycho.
We cannot use music. So, I made classic "music" from water sounds. What do yo think? Good, or have you any favorite video?
P.S. You can sign petition here for support.
Thanks for your time.


I really like your “watermusic” version of the psycho-theme! Well done!
Hi Jan, great video! I was just reading about this competition yesterday, and I saw lots of good videos, they are all very imaginative, well done!
Quality!! I was involved in Cannes Lions last year for Oxfam and watched loads of videos about climate change - yours is brilliant!
Thanks everyone. I appreciate that!
Thanks Jan! I didn’t know about this competition! Thanks for the videos!
I like that water is brought up as an issue and people can have an insight and a lot of fun by watching movies! Inspire!