I wrote article about Youtube competition for WaterAid. This is a leading international charity focused on water, sanitation and hygiene education for the world's poorest people. These are basic human rights and form the first, essential step out of poverty. We work across Africa, Asia and the Pacific region and are recognised globally as a respected, effective and inspirational charity.
I also participated in this competition. But I didn't won. Winner is someone better. And I like their work.
And winner is.... Wait foooooor it!
WaterAid Cracker Challenge
A short funny video challenge to the world: How many crackers can you eat without taking a drink of water?
On second place is a Dennis. "Docu" commercial, which make it real.
Did you like it too? I will be in Cannes on the festival, so I will write some articles about this. Especially for social advertising and non-profit campaigns.
Thanks for sharing this Jan. I remember reading your post and looking forward to seeing the other videos people made, and the winner - and I love this one!
That is a really great advert and a worthy winner in my eyes - hope that ink wasn’t poisonous though!
I love it when user-generated content is beetr thn what ad men and consultants get paid to do! The cracker one is great - simple and effective!
I’m glad you like it too.
Ian: This is cheap and great way to make powerul advertising. People for the people.
I really like this videos! Thank you very much
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